BRANDING

F U L D E N D E

B R A N D I N G & I D E N T I T Y D E S I G N

How should f u l d e n d e ‘feel' like?

Feelings engage with a mood. The mood reflects a personality and the personality aligns with the brand values. Within this chain reaction, it is essential to identify and communicate through the ‘right’ feelings to tailor an accurate and well-fit visual representation.

For fuldende's branding design, three pillars guided this process deeply. And these are fuldende being a Danish word meaning “to perfect, to complete, to achieve” , brand taking its aesthetic cues from Scandinavian design principles and finally fuldende’s sophistication and a balance desiring vision.

Bringing all these notions together and translating them into a visual statement start with embracing the use of white space. With a selection of a warm and soft color palette and combining it with a spacious typography treatment, the visual reflection embodies the uncluttered feel. Starting with a simple logic but expanding it step-by-step, the branding system aims grows as f u l d e n d e grows.

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Designed and visualized by Fulden Dehneli

2020