f u l d e n d e .

R ø R

RøR is a TV stand design that combines functionality and minimalism in a unique way.

With the given opportunity of Samsung’s invisible cable technology, RøR discovers another dimension where the TV stand is no longer a lone standing object that only carries a TV. This “out-of-the-box” approach transforms the unit into a functional and beautiful piece of furniture that easily adapts to any user and any space by allowing users to decorate it in their own unique style while melting in the environment.

This flexibility comes from RøR’s minimalistic tubular structure. By combining the metal tubes with a weight element and a shelf unit, the design is not only offers a stable architecture to carry a TV, but also creates an elegant canvas to the user to help them making their own art.

Being inspired by Scandinavian design philosophy and it’s human-centric values, RøR achieves to create a sophisticated look as well as introduce a new way to welcome a TV into users’ lives and space more respectfully.

Ror_environment1
 
 

r ø r

A T V S T A N D D E S I G N F O R S A M S U N G

 
 
 

RøR is a TV stand design that uniquely combines functionality and minimalism.

With the given opportunity of Samsung’s invisible cable technology, RøR discovers another dimension where the TV stand is no longer a single standing object that only carries a TV. The “out-of-the-box” approach transforms the unit into a functional and beautiful piece of furniture that easily adapts to any user and any space by allowing users to decorate it in their own unique style while melting in the environment.

The flexibility of RøR comes from its minimalistic tubular structure. By combining the metal tubes with a weight element and a shelf unit, the design not only creates a flexible and stable architecture but also gives an elegant canvas to its user to make their own art with it.

Being inspired by Scandinavian design philosophy and it’s human-centric values, RøR achieves to create a sophisticated look as well as a new way to welcome a TV into users’ lives more respectfully and humanely.

●

[/røːr/] • Danish

(n.) pipe, tube

●

Designed, 3D modeled, rendered, visualized, animated
byFulden Dehneli

Winner, Dezeen X Samsung QLED TV Stand Competition

2017

Client : Samsung
Status : Owned by Samsung

 
 
 
ror_characters.png
 
 
 
Ror_environment2
 
 
 
RoR with blanket
 
 
ror_gif_5MB.gif
 
 
 
Ror_environment3
 
 
 
shelf_small.jpg
 
 
 
Ror_new environment6_small.jpg
 
 
 
with wifa_small.jpg
 
 
Ror_environment3
 
 
 

Turkish designer Fulden Dehneli has been named the winner of Dezeen and Samsung's QLED TV stand design competition, with her idea for a stand that doubles as...

 

“

Fulden presented a design that was truly innovative. There is nothing like it currently on the market, but given current trends in interiors and lifestyle, she makes a solid case that there should be.

This piece suggests a new method of combining technology and lifestyle. Its practicality and aesthetics maintain a fine balance and help the TV naturally blend into the personality of its space. We gave this design a high score because it isn’t confined to a certain limit but is flexible enough to freely transform according to users’ tastes.

”

— THE JURY COMMENTARY